In Aug of 2008, Mark Hardy, COO of Earthsense, presented to Net Impact Minneapolis. Earthsense is an applied marketing company, which provides consumer insights on the impact of the environment and sustainability on consumer related products and the companies that produce them. These insights include specific product category consumer-based definitions of what makes a product green, who buys green, why they buy green and what are they willing to pay for green. Mark covered this information along with the value of sustainability to a company’s business strategies and Corporate Social Responsibility initiatives.
Download a PDF of the Net_Impact_Earthsense_Presentation
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