Can Happiness Be Bought or Sold?

Tuesday April 10, 2012. 5:30 to 7:30 PM

19th Annual Stakeholder Dialogue: Can Happiness Be Bought or Sold? An examination of ethics and consumer marketing.

James A. Roberts – marketing professor, skilled researcher and author of Shiny Objects: Why We Spend Money We Don’t Have in Search of  Happiness We Can’t Buy– is the featured speaker at the 2012 Stakeholder Dialogue being held on April 10, 2012 from 5:30 to 7:30 PM at the University of St. Thomas Opus College of Business.

The dialogue will be moderated by Michelle Rovang Burke, Director of the Veritas Institute at the University of St. Thomas Opus College of Business. Commentaries will be offered by: Lisa Abendroth, Ph.D. – associate professor of marketing at the University of St. Thomas Opus College of Business; and, Marc Belton – Executive Vice President of Global Strategy, Growth and Marketing Innovation at General Mills.

An excerpt from the book can be found here:http://www.stthomas.edu/magazine/2012/Winter/shiny.html

Register at:  http://www.cebcglobal.org/

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