Social Media and Social Change: Who owns your brand?

Tuesday May 1, 2012. 6-8pm. Thom Pham’s Wondrous Azian Kitchen. Register on Eventbrite now!

The rise of the citizen voice, and the impact on business, branding, and the media.

Join us for an event focusing on how social media has contributed to changes in the way businesses, brands, and non-profits operate and interact with the communities they serve. As social media continues to gain momentum, three local business communications leaders will discuss changes such as citizens driving the conversation, a need for increased transparency in business, and greater opportunities for social enterprise and non-profits.

Panelists are:

Kelly Groehler. Senior Manager, Corporate PR, Best Buy. @kellygroehler

Kelly’s expertise includes corporate and emerging business initiatives positioning, issues management and crisis communications; social change and sustainability communications and reporting; and the integration of emerging platforms (e.g., social media) with corporate communications objectives.. She volunteers with the interactive and communications committee for the Citizens League, and is the author of LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign (in Politics, Business or Otherwise).

Julie Hurbanis. EVP, Weber Shandwick.

Julie leads Weber Shandwick’s Consumer Marketing team working with clients to engage consumers as advocates and tell powerful brand stories.  Julie also co-leads Weber Shandwick’s Social Impact team, which works with nonprofits and foundations to achieve their brand building, issue advocacy and public education goals.

Molly Priesmeyer. Founder, Good Work Group. @goodworkgroup

Molly’s company, the Good Work Group, tells the stories of innovators, legacy builders, idea-makers, and entrepreneurs who are helping to change the way we live. Her work focuses on small- and medium-sized businesses including E-Democracy, the Children’s Cancer Research Fund, Spyhouse Coffee, and Sunrise Community Banks. She is a writer, editor, strategist, and social media obsessive who thrives on helping thinkers and doers succeed.

Use twitter hashtag #nimplssmsc to join the conversation now!


Net Impact Minneapolis thanks Thom Pham’s Wondrous Azian Kitchen for sponsoring this event, and for providing food prepared with classic French techniques fusing “Azian spice and Minnesota nice.”

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